Crystals & Clarity
Material Goods/Craft/Flea/Art
Products
Markets
About
Our path to launching Crystals & Clarity™ has been so beautiful and one that has fallen into place at every turn.
Our mutual passion for learning and growing with an increase in conversations about crystals sparked the new business idea! We slowly began to discuss what we needed in our own crystal experience that we weren’t finding. It was pretty simple, easier access to crystals based on our locations and schedules, as well as a clearer resource for information after our purchases!
For nearly 7 months we dug deep into the education and history of crystals, their symbolism and meaning globally, and what worked and didn’t work for us while shopping at other shops, purchasing samples from suppliers across the nation, and testing candle-making with crystals.
We quickly realized we were operating from a space of being completely intentional in what we were creating, the crystals we were selecting, and who we were working with. It hasn’t made for the fastest processes, but it has enabled us to create an authentic space for crystal lovers and crystal curious individuals alike.
We knew early on that we wanted to be mobile because we believe it's important to meet people where they are, both literally and figuratively speaking. This meant we had to start Crystals & Clarity™ as a pop-up crystal shop! Whether it’s at festivals, local markets, pop-ups up in a collaborative capacity with other small businesses or hosting a crystal party in your residence or office, we mobilize to meet you where you are.
It was also important for us to provide education and ease of entrance for all levels of customers. This industry can be both intimidating and overwhelming when you are new to crystals and we want to help change that. We created custom Clarity Crystal Cards™ for every crystal that we sell and are included with each purchase, printed or electronically. Now when you get home with one of our crystals, you have the information to further your curiosity and growth! This differentiator was extremely important because we want to bring greater clarity to our customers' healing journey and support their own empowerment.
Programs and Partners
Location
We are a Mobile, Pop-Up Crystal Shop
Manager
We (Kate & Ashley) were friends first, but over the years had worked together in other small businesses and successfully contributed to their growths. We are both multi-passionate, spiritual entrepreneurs and knew we worked really well together.
We started playing around with the idea of launching a Crystal business in the early Summer of 2021, but it wasn’t until September we knew we wanted to be Nashville’s First Mobile Crystal Shop!
Ashley’s journey into crystals only began in the last couple of years. Kate bought me (Ashley) my first crystal bracelet and took me periodically to crystal shops in Nashville, but it wasn’t until I had my bust cast by the Keep-A-Breast non-profit that everything changed. To commemorate my breast cancer journey, the Keep-A-Breast founder cast my bust when I was 8-weeks post-op from my last surgery in 2020 with the goal to turn it into art. Kate was regularly giving me different ideas on how to paint it, but it wasn’t until a trip to a California crystal shop that I knew how it could become a piece of art for me. Nearly 6-months and hundreds of crystals later, I finished my crystal bust and it ultimately spark a new passion for crystals.
Conversely, Kate‘s Mom dug her own crystals and had a significant collection of them. Additionally, she had a friend who introduced her to crystals and bought Kate her first bracelet. Kate intuitively connected with the crystals and with practice found she was able to tap into the energy they possess. She could instinctually purchase exactly what she needed for her space or to wear based on her current journey in life. In recent years, Kate has become a resource for many to request her advice on what the right crystal would be for their own journey.
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