Arabella In Bloom

Arabella In Bloom (AIB) was founded on the idea of capturing a woman's true beauty from within. Today, society places a high value on a woman's looks and body and forgets that she also has a mind, character and personality. By incorporating both her inner and outer beauty she is once again whole and is able to be confident and fierce. AIB was built on the innovation of fashion to meet an era that demands elegance, style, and comfort. We are the new generation of sophistication and beauty. Empowering women to feel confident and content in their own skin is our goal. AIB encourages women to embrace their beauty, body, and mind. We thrive on inspiring women to be creative with fashion. We are all Bella’s and our style is our story. Who is Bella? Bella is confident and fierce. She commands attention yet is dignified and graceful. She is made up of many colors and strengths. She embodies hope and justice for all. She is empowered by knowledge and personifies elegance and style. Bella is strikingly divine and fascinating. She is mysterious and inviting. She dresses for success and the world is her runway. Every day is her season and she is always in bloom.